Pay Per Click

Posted On 5:03 PM by Exoweb | | 0 comments

Pay per click search engines and pay per click advertising provides web site owners the opportunity to buy their way to better positions on search results pages. Learn about pay per click, the costs, and if it is a viable option for your site
1. What Is Pay Per Click?
Pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.
2. Which Search Engines
Allow Pay Per Click Advertising?There are hundreds of pay per click search engines.Generally, the larger the pay per click search engine, the more you will have to bid to get to the top for your keywords. This is why it is worth investigating different search engines to find what it would cost to bid on your keywords and how much traffic they draw.The largest companies in the pay per click industry are Yahoo! and Google. Google is not a pay per click search engine, but it does provide pay per click advertising in text ad boxes to the right of search results it delivers. It also delivers pay per click ads to other content sites.In addition to the general pay per click search engines, you may also be able to find thematic search engines that serve your industry or specifically cater to your target audience.
3. Important Considerations
A very important point to keep in mind with pay per click is you must test, test, and test some more. Don't start off with a major investment. Start with the minimum and see how the search engine performs in terms of the traffic it delivers and how well that traffic converts into paying customers. An essential part of your testing is having a method in place that allows you to track your return on money invested.
For example, if your goal is to bring in new subscribers to your newsletter, you could direct visitors arriving from your pay per click link to a subscription form set up just for them. You can then monitor how many clicks actually result in a new subscription. As such, you will know how much you are paying for each new subscriber.
Before spending any money with a pay per click search engine, be sure they can answer the following questions:# How many searches a month are performed at the search engine?# What major search partners or affiliates does the search engine have?
# How many searches are generated each month by the search partners or affiliates?
# Is it possible to opt out of having your listing appear in the results of the affiliate sites?
# What fraud prevention mechanisms are in place?
# What is the procedure for filing a "fraudulent clicks" report?
# Will an account be credited for fraudulent clicks discovered?
# Is it possible to opt out of having a listing appear for searches originating from specific countries?
# Is there a posted terms of service for search partners or affiliates. Look for search engines that have very strict guidelines for dealing with their search affiliates. This is important because you want to be sure the search engine is working hard to prevent fraud among its affiliates.

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Scholarship

Posted On 4:44 PM by Exoweb | | 0 comments

Scholarship is the pursuit of academic research, whether in the arts and humanities or sciences, and in all such fields means deep mastery of a subject, often through study at institutions of higher education.
A scholarship is also an award of access to such an institution, or a financial aid award for an individual student scholar, for the purpose of furthering their education. Scholarships are awarded based on a range of criteria which usually reflect the values and purposes of the donor or founder of the award.

Types of scholarships
Scholarships may be classified into the following primary groups.
Merit-based - financial aid for which financial need is not used to determine the recipient. The recipient may be determined by students’ athletic, academic, artistic or other abilities. The actual monetary value of the scholarship may be negligible, the scholarship being meant to motivate the student and promote the study of the subject. However, this is not always the case and the largest scholarships are almost always merit-based.
Athletic - In the U.S. and other countries athletes who perform well in various athletic endeavors are offered athletic scholarships.
Need-based - financial aid for which the student and family’s financial situation is a primary factor in determining the recipient. Usually such scholarship will cover all or part of the tuition and may even cover living-costs. Very often even need-based private scholarships require the awardees to be distinguished students, as the deed founding the award may include a phrase like: “for the studies of founder's favourite subject in founder's favourite institution of higher education for a talented youths of limited means from founder's home town/county/state etc.“
Ethnicity-based - financial aid where applicants must initially qualify by race, religion, or national origin. After filtering the applicants based on their ethnicity, additional factors are taken into consideration to determine the final recipients.
Institutional-based - scholarships awarded by a specific college or university (institution) to a student planning to attend that institution.
General - Other scholarships which are awarded for a variety of reasons which do not fall into one of the above categories. These may be for reasons of the student's association with the objectives of the sponsoring organization. For example, some corporations give scholarships to their employees' children.
Some scholarships have a "bond" requirement. Recipients may be required to work for a particular employer for a specified period of time, or to work in rural or remote areas; otherwise they may be required to repay the value of the support they received from the scholarship. This is particularly the case with teacher training scholarships and currently with health and medical education scholarships for people from or prepared to work in rural and remote areas in Australia. The programs offered by the uniformed services of the United States (Army, Navy, Marine Corps, Air Force, Coast Guard, National oceanic and atmospheric administration commissioned corps, and Public Health Service Commissioned Corps) sometimes resemble such scholarships.

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