Just the other day I was very pleasantly surprised when an old friend of mine from whom I haven’t heard since over a year called me. After the usual “how’s the weather over there?” talking I quickly found myself engaged in an excited discussion about web design. After half an hour of conversation where we were talking about a lot of technical stuff I remembered how we started this conversation and BANG, it hit me. Why?

My friend actually started this conversation by asking me about my work as an ecommerce and web marketing consultant! So how did we end up talking about web design and programming? Well, when I answered him he only picked out what he found important and what he could understand. And unfortunately the only thing he finds important is web design and programming!
Like myself my friend is a trained web designer and network administrator and we both worked already for a bunch of people and companies creating websites and like me he recently started his own web design company. The only difference between us is that he still belongs to the 90 percent of people who have no success on the web while I belong to the 10 percent who are earning big money. So how does it come that some people are so incredible successful, while others are not even earning enough to pay their web host? more information...